For businesses, giving their customers a WOW-factor unboxing experience is becoming essential. For many people, opening a new product feels like Christmas. And they want the unboxing to be just as good as using the product itself. But how do you craft the perfect experience? Well, you’re about the find out. This post explores how you can impress your customers and create a good first impression. Here are our tips for creating tingle-worthy experiences.
Use High-Quality Packaging Materials
The first step is to use high-quality packaging materials. Don’t skimp on the quality of your boxes, bags, envelopes, or wrapping paper. Choose durable materials that are fun to open.
As an example, graphics card suppliers used to ship their ultra-high-end products in cardboard boxes with shiny graphics. However, today, many of them present them in wooden boxes just to enhance the opening experience.
You can also customize your packaging in many ways, including via your logo, colors, or patterns to reinforce your brand identity. You can also use square packaging label rolls which add a sense of class to your packaging, even if the rest of it is simple.
Add A Personal Touch
The next thing to do is add a personal touch. You could try including a handwritten note, a thank-you card, a sticker, or a coupon code to show your appreciation and gratitude. You might also want to add something unique to the outside packaging itself, such as the customer’s name, order details, or a fun message. All these things work well.
Make Sure You Add The Element Of Surprise
Surprise is one of the fundamental forces in the universe. It’s up there with things like “love” and “intelligence.” But very few brands include surprises in their custom packaging. And that’s a mistake in our view.
You can add some extra goodies or samples to your package to surprise and delight your customers. You can also use tissue paper, confetti, or stickers for the same effect. Remember, you want your packaging to be relevant to your product and brand and fun. Opening something new from your brand should feel like a wonderful experience.
Remember, though, not to overwhelm the main item. It should still stand out. If the packaging is too intricate, it could reflect poorly on the product it contains.
Tell Your Brand Story
Next, you’ll want to use your packaging to tell a story about your product, brand, or mission. There are all sorts of examples of companies doing this sort of thing already. For instance, you might want to include a brochure, a flier, a booklet, or a QR code that leads to a video or website. You could also do things like adding storytelling elements or a narrative around your product to give buyers more content.
Encourage Sharing
Lastly, you could try designing your packaging to increase social sharing. For example, you might invite your customers to share their unboxing experience on social media by including hashtags. Contests and giveaways are also good options because it encourages people to post and share photos and videos.
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