Every business event is an opportunity to sell your business, to generate fresh leads and ultimately, grow your business further. Without business events, that exposure and advertising wouldn’t exist. These events are much more influential than you might think and even if you might not always have the time, time should be made to attend as many business events as possible.
From business conferences to throwing your own business event, there are plenty of opportunities to maximize your sales. Here’s how to do just that at your next conference or social business gathering.
Promote your presence at the event through social media
Before the business event, you need to promote your presence, otherwise you’re not maximizing the number of tickets you could sell or attendees that would come to visit your stand. Do you expect everyone to have a crystal ball to hand?
Promoting your presence by letting your followers know your upcoming business events is useful to do. Not only through social media but over other formats like your email newsletter to your website. Provide as much exposure of your next business event as possible and hopefully that will widen the engagement you get at the event itself.
Set up easy-to-use payment methods
To help with maximizing your sales at the next event, consider what your current setup is with payments. Do you sell products or services at these events or do you typically follow up on leads post-event?
While following up with queries post-event isn’t a bad thing, there are likely some opportunities where you can make money during the event and solidify those customers.
Setting up a credit card reader available here, is easy enough and is a great way to make payments in real time.
Tap into your decoration skills when dressing your stand
To help encourage people to your stand, if it’s that type of event, it’s worth tapping into those decorating skills that you or your staff have. When you’re competing against other stands and businesses, it’s good to stick out like a sore thumb – in the best way possible.
Think about your branding and what sort of signage you could do with putting up to catch everyone’s attention.
Organize talks throughout the day
To help network, it’s worth setting up talks or meetings with potential clients or customers. Where there’s an opportunity to give a talk, it’s always worthwhile to take advantage of these opportunities too.
It also helps to break up the day or the event itself, depending on how long it goes on for. Some business events often go on for days, so it’s good to provide something different.
Conduct as much lead generation as possible
Lead generation is something that is important to conduct and collecting data is always helpful for your business. Make sure you have the ability to collect data effortlessly and that you have multiple formats should any digital versions decide suddenly not to work.
Maximizing your sales at these events is a good way to grow your business, so take these tips with you to every event.
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