Being able to promote your brand effectively can help you maximize sales, build a name for yourself in your chosen industry, and build a solid, dependable customer base. As such, it’s something that you have to invest in at every stage of your company’s development!
With that in mind, here are three effective ways to promote your brand!
Turn your car into a moving advertisement.
Adding branded bumper stickers to your car turns your car into a moving advertisement for your brand, which could be a great way to introduce your company to a wider audience. For example, this could mean that the person stuck behind you in traffic on Monday turns into a customer by Tuesday! This works particularly well on company cards and delivery vehicles but can function effectively either way!
Hand out business cards.
Handing out business cards is another great way to promote your brand. As a result, you should always make sure that you have business cards to hand, whether you’re attending a networking event or going about your day as usual. After all, you never know when you’re going to run into a potential client or customer – and they’re much more likely to follow up if you hand them a business card as opposed to simply telling them to get in touch.
Attend industry events.
Another relatively easy way to promote your brand, particularly among local audiences, is to begin attending industry events. After all, this will give you a chance to interact face-to-face with potential customers, whether you’re manning a trade stand or giving a speech. This is also a great way to establish a baseline of trust with new customers, as appearing at these events adds to your overall credibility. As such, they are much more likely to buy a product from your brand moving forward.
Let the quality of your products or services do the talking.
Believe it or not, there’s a form of promotion that will not cost you a single penny: word-of-mouth marketing. It’s also one of the most effective forms of marketing, as “88% of people trust brands endorsed by their friends or family” and, as such, prefer to discover new brands through these recommendations. However, in order to obtain referrals, you need to be offering excellence in all areas of your business, from the products you bring to the market to the level of customer service you offer.
If you feel as though you arne’t getting referrals, there are numerous different ways in which you can tackle this. Firstly, you can speak directly to your customers to figure out why they might not be recommending your brand to others. You can then implement changes accordingly. You could also set up a referral scheme that grants access to exclusive discount codes whenever your customer refers someone new to your business.
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